All posts by Jerry Jacobs

Crystal Clear Home Water Filter Systems During the Covid-19 Pandemic – CV104.3 Radio

Fitz and Wendy from radio station CV104.3 talks about water filtration systems in the Coachella Valley with Rick Allen during the pandemic.

Fitz: Thirty-three, our buddy Rick Allen, we always like to check in with Rick. He’s the man who knows more about water and pure water. That’s why he’s the man with the CrystalClear Home water filtration system. Rick Allen, who has taken great care of many of our listeners through the years. Rick, how are you and your lovely wife doing during these times?

Rick: We are hunkered down and we’re doing very well. Thank you. I hope you and Wendy are also.

Fitz: Yes we are. Thank you.

Wendy: Hi, Rick.

Rick: Hi, Wendy. How are you?

Wendy: I’m doing great. You know, we’re doing the same thing, hunkering down and doing what we’re supposed to do.

Fitz: Trying to keep positive, trying to keep healthy, trying to move around so we don’t get, you know, boy, when you sit around too much and watch too much television, man, that body aches just because you’re in one place which is unhealthy to begin with. And then all the information that makes you tense up anyways, so we’re just trying to be like a relief valve here on Saturdays.

Rick: Exactly.

Fitz: So what’s going on with CrystalClear Home? And, boy, you talk about people now more than ever concerned about their health and different things in our water system and all that stuff.

Water health during a pandemic.

Rick: Absolutely. Right now is an exceptional time and because of course drinking water and water is a necessity, we are continuing to work on paying attention to all of the restrictions and regulations and things. But now is the time to take control of the water inside your home for both drinking and bathing and everything else from all the health aspects that you can. You know, the bottled of water is flying off the shelf, there’s shortages of certain brands and different things and you don’t need to be a slave to that. I mean, this is the time to…

Fitz: Not to mention the amount of money that you spend on bottled water.

Rick: Oh, it’s crazy, certainly more than gasoline. And we absolutely need to take control and be able to have good quality drinking water from every faucet. And we’ve got a lot of people who are taking the step right now because they’re stuck at home and they’re getting some home things done and on that list needs to be addressing your water quality throughout your home.

Fitz: Well, Rick, we are big proponents of the system, obviously. Want to remind everyone that depends on the size of your home that you can custom make a system depending on how big the property is because this is a total property water filtration system and takes care of your plants and all that salt leaching goes away. And with all the carcinogens in our drinking water and the chlorine and the chromium (VI) and all that we forget that when we bathe or take a shower, we breathe that stuff into our lungs and we need to keep those lungs clean and…

Wendy: Strong, healthy.

Fitz: And these days, more than ever, you know.

Wendy: Definitely.

Rick: Boys, and that’s the truth.

Fitz: So, Rick, I want to thank you on behalf of our listeners who we’ve connected you with and your support. Thank you for your support of yours truly and Wendy and me for so many years. We always feel proud to be able to put your message out because we live the CrystalClear water life and are always grateful. And I can’t tell you how many times we’ll catch each other going, you know, we take it for granted but isn’t this amazing that we have this throughout our home and that we’re blessed to be able to drink that way and not have to be going to the store constantly and buying bottled water?

Wendy: And that’s very true because when we do go to the store, we see people buying cases of water.

Fitz: If you can find them now on the shelves in certain stores.

Wendy: And also, you know, specifically for this virus, they say you should be drinking even more water now.

Rick: Absolutely. And, guys, you know, we’re trying to help out, I know it’s a tough time for a lot of people, so we’re doing what we can. So we are offering 25% off company-wide on all of our systems. So that’s indefinitely while we’re dealing with the fun coronavirus thing. And so if this is something that you had on your wish list and you’re sitting at home now, you know, now is the time to snatch it up.

Fitz: Well I’m sure there are a lot of people who have been sitting on the fence or they haven’t had time to deal with it or whatever. That’s a good point, that’s so nice of you to offer that 25% off, Rick. 346-4850 is Rick’s number. Give him a call, he’ll be happy to talk to you and get back with you and answer any questions you might have. It’s fascinating how it works, it’s so simple, it doesn’t require any maintenance. 346-4850 and you can get more details on the parent company’s website, pureelementswater.com. Rick, I’m glad you and your wife and family are safe and sound and doing what we’re all doing. And we look forward to turning the page on this chapter, that’s for sure. And we thank you so much for keeping our listeners healthy with the pure water.

Rick: Thank you guys for all your support over the years and hopefully we can all get out there and play some live music one of these days again, too.

Fitz: Man, don’t you miss it, Rick?

Wendy: That’ll be exciting.

Fitz: This is supposed to be Coachella weekend one.

Rick: I know.

Fitz: And that’s such a beautiful day. It was rainy and cold yesterday but today a beautiful morning and nothing like after the rain, is there?

Rick: Now lots of negative ions which is healthy also.

Fitz: Exactly.

Rick: So get out where you can.

Fitz: There you go.

Wendy: Exactly.

Fitz: That’s good advice right there, a lot of people don’t know about that. We’ll have to dig into the negative and positive ions next time. All right. Rick Allen, thank you so much. Once again, 346-4850 is your number, pure elementswater.com on the web. Rick, happy Easter to you and your family and thank you for the partnership and the friendship for all these years.

Rick: Thank you guys and to all your viewers. Have a wonderful day you guys.

Fitz: You too, man. To be safe.

Wendy: Thanks, you too, Rick.

Fitz: All right. Be safe.

Wendy: Bye-bye.

Fitz: Stay healthy.

Rick: Bye-bye.

A couple other notable links:

https://youtu.be/npbGjlo_7Vk
A video about what we do.
https://pureelementswater.com/safe-deals
25% OFF during the virus crisis.

Best Pure Water Filter Costa Mesa CA

The best pure water filter in Costa Mesa CA is currently manufactured and installed by Pure Elements Water.  No matter what you needs or concerns are there is a system just right for you.

Best Pure Water Filter Costa Mesa CA

This photo is of a water filter installed in Costa Mesa CA that had older plumbing.  The client has concerns about dealing with that older copper pipes.  It was important that care was taken to install the whole house water filter in a way that it worked well with the older plumbing. 

Best Pure Water Filter Costa Mesa CA

The client was initially interested in a water filter system because they had health concerns and a new baby on the way.  Of course, our system will meet and exceed those concerns by delivering clean clear water from every faucet in the home.

Join all of those people who are getting great deals and taking control of the water quality in their home. Who knows how long this will last? 949.644.1800 or visit https://pureelementswater.com/safe-deals.  We’re doing our part to help in these strange times.

Check out this video:  https://youtu.be/npbGjlo_7Vk

Great Whole House Water Filtration Review Irvine CA

We decided to install a water filtration and purification system because

1) we wanted to prevent pin hole leaks (we had one a few years ago) and

2) our bottled water delivery service increased their prices significantly, two times.

We had estimates from other companies but we bought Rick Allen’s Pure Elements Water system on the spot because he obviously knew more about water and each specific water district in Orange County than anyone.

Going back several years when we had a pin hole, we treated it with an epoxy system that took care of part of our home.

After the treatment we noticed we could not get much water pressure from the entire master bath portion of our home.

In August of 2019, we installed the Pure Elements Water filtration system near the front of the garage. It only took one tank to service our home. Not much space was given up at all!

Custom Whole House Water Filtration System in Irvine CA
Custom Whole House Water System Irvine CA

We installed a water purification under our kitchen sink and have a separate faucet for drinking and cooking water. What a difference!

After about three weeks our water pressure in the master improved!

Next we saw differences in the efficiency of our dishwater. Dishes came out much cleaner!

I noticed a difference in the laundry, less stiff towels and clothing.

Our purified water tasted so much better than anything we had ever tried.

The most amazing change however was something we did not expect. I’ve had some illnesses for 22 years and trouble with brain fog. Starting around three weeks using filtrated water, my brain fog started to lift. Since October of 2019, I no longer have brain fog!

Previously to installing our new water system I had difficulty cognitively deciphering a spoken sentence. There was an odd lapse of time that was not normal and I said “what” all the time because of the lapse. It is GONE!

In my younger years before technology and my illness, I was a walking dictionary, remembering names, numbers etc. I lost that ability for over 20 years but it is back COMPLETELY.

My husband feels he has more brain clarity in his normal work day also. It is all due to the water!

Buy it. Improve your life!

Janis P. Irvine CA

25% Off Right Now on Whole House Water Filters & Purified Drinking Water Systems. https://pureelementswater.com/safe-deals

Sales and Water Conditioners In Newport Beach CA

We’ve got a lot happening right now at Pure Elements Water in Newport Beach CA.

First of all we have a SALE going on during this virus crisis. 

25% OFF Right Now on All Whole House Water Filters and Purified Drinking Water Systems. 

Water Filtration System For House Orange County CA

Since everyone is stuck at home, many clients are taking advantage of the down time and getting their systems installed.  Some have put it off for a while but now it feels good to take care of this essential task and cross it off the “to do” list.

Also, lots of folks living in Orange County are finally dealing with their pinhole leak problems by looking at the options.  Pure Elements Water provides the option of changing the water chemistry so pinhole leaks will not form again.  The solution is simpler than anyone imagined.  Just remove the contaminants like Chloramine and the pinholes don’t form.  You will still need to fix the leak this time but now you don’t need to repipe the house with copper, or PEX or use epoxy pipe lining.  We have a great track record showing no pinhole leaks formed by Chloramines again.  And there is a guarantee!

You will notice from the picture above how clean the outlet pipe is.  That is what our systems do because of the catalytic conditioner and special media used in the tanks.  The system cuts down the calcium deposits and keeps hard-water scale from forming.  This in turn stops the pinhole leaks from happening again.

What is a catalytic converter (conditioner) and how does it work in comparison to a softener?

A catalytic Conditioner permanently alters the state of the calcium carbonate (the primary hard water component), greatly reducing its ability to form hard water scale. This is accomplished without the addition of salt or foreign chemicals, does not create slimy water, and is a more healthful and environmentally sound approach. Learn a little more here: https://pureelementswater.net/water-conditioner/. Or just call us!

Good video about water softeners vs water conditioners:  https://youtu.be/YP1kdNi6HoA

The Salt Free Water Softener Myth.

Our fabulous G-Site:  https://pure-elements-water-orange-county-ca.business.site

https://www.youtube.com/user/PureElementsNow

Proof Water Conditioning Works Wonderfully

Want to see proof of performance of our Salt-Free Water Conditioning?

Check these photos, taken during routine maintenance of systems in Dana Point, Newport Coast and San Clemente.

Water conditioning works extremely well and uses no salt like water softeners do.

The inlet (raw tap water) to the system is heavily caked in calcium deposits, and the outlet (treated) line is clean and scale-free.

This also helps prevent pinhole leaks in copper pipes. Check out these lab tests, which use water conditioning as part of the process to clean pinhole leaks from coming back. https://pureelementswater.net/independent-lab-testing/

Now’s the time – 25% off all systems. www.pureelementswater.com 949.259.2559

25% Off All Whole House Water Filters Right Now

25% OFF Right Now on All Whole House Water Filters and Purified Drinking Water Systems. Call Today because this is important to get done.

Check out this Whole House Drinking Water Filtration System in Newport Beach Ca 92660

Taste the difference — No need to buy bottled water. Each faucet delivers healthy, crystal clear, chemical free water that tastes great.

Feeling is believing — No more bathing in harmful carcinogens and drying agents. Hair and skin are healthier, and soap rinses off squeaky clean.

Breath freely — Eliminate carcinogenic gaseous chemicals present when bathing or washing in ordinary tap water.

Feel Healthy — Enjoy a healthier home living environment and bathing experience without waterborne gaseous chemicals.

25% off whole house water filter

Hard and fast — Reduces hard water buildup and damage to your fixtures, plumbing, water heaters, and appliances without salt.

Be leak free — Eliminate the risk of pinhole leaks in copper pipes by addressing chloramines and hard water minerals that cause them.

Environmental choice — Bottled water requires a large carbon footprint. 40 billion plastic bottles end up in landfills annually. Salt from softeners damages the ecosystem.

25% Off Today on all purified drinking water systems and whole house water filters. Call Today! Ask about a total property system too.

Economical value — You’ll save a lot of money by eliminating bottled water, reducing soap and detergent usage, while avoiding costly repairs.

Extremely low maintenance — There are no regular, costly filters to fuss with and change every few months. Set it and forget it for 3-4 years.

Pipe down — Increase the life of your plumbing, fixtures, appliances and water heater. Prevent pinhole leaks in copper pipes.

https://youtu.be/x7DkR6gce3Y

Take a swim — Our Total Property System benefits swimming pools, water features, and spas by reducing buildup on surfaces while protecting heaters and pumps.

Are you hungry? — Food tastes better and is more healthy when chemical free, high quality water is an ingredient.

Grow with us — Gardens thrive and are more vibrant with chemical-free water, requiring less watering and fertilizing.

Not soapy — Use less laundry and dishwashing detergent as well as soap because filtered, conditioned water cleans more efficiently.

And more benefits: https://pureelementswater.com/benefits

Tons of installation photos in Orange County, Los Angeles County, Coachella Valley: https://pure-elements-water-orange-county-ca.business.site

Many informative videos explaining what we do are here: https://www.youtube.com/user/PureElementsNow

Water Softener Problems Coachella Valley CA – Fitz CV104.3 Interview

Fitz: On the phone with me is the man who knows more about water than anyone I know. From CrystalClear Home, the parent company Pure Elements Water, my friend, Rick Allen, on the phone with me this morning. Good morning, Rick.

Rick: Good morning, Fitz. How are you?

Fitz: I’m spectacular. How are you?

Rick: I’m great, getting ready for a holiday weekend.

Fitz: That’s it, baby. Celebrate our freedom responsibly.

Rick: Absolutely.

Fitz: Remember what the weekend’s all about. In addition to the barbecues and the parties, it’s all about our independence.

Rick: Absolutely.

Fitz: And our great country. So Rick, you got some new info on what’s happening water-wise here in the dessert.

Rick: I do. I’m going to get on my soapbox for a couple of minutes here.

**25% OFF All Water Filter Systems Right Now**


Fitz: Let me help you up here.

Rick: Yeah.

Fitz: Okay, there you go.

Rick: So I’m gonna talk a little bit and try to maybe give a little bit of consumer advice to try to help our people in the valley. I’ve got something that’s been sticking in my craw for a little bit and it was really apparent yesterday what’s going on. And so what I wanna talk about is the proper application of water systems for people’s homes. And specifically water softeners in our valley. We know they are not favored and they’re actually disliked by all of the water districts because they’re really tough on the environment and create a whole bunch of problems for reclamation and recycling. But what we’re seeing in the dessert is a situation where the water softener companies and you know the names, the big guys, they are installing water softeners on homes without any regard to what is going through the water softener itself. So a water softener is introducing salt into the water and when you go that route, that creates a water that is disastrous for pools. It destroys the plaster and it does things at the grout lines and has all kinds of other issues, throwing the salt balance off if you have a salt pool. So water softeners should never be on the feed line to anybody’s pool and secondarily traditional soft water is horrible for plants. It adversely affects them and over a very short period of time in the valley, it actually will kill plants. So we were in several homes yesterday where water softeners had been installed and the pools and all of the irrigation were going through the water softeners and the plant life, the lawns were dying, the ficus trees were in trouble. 

Fitz: Wow.

Rick: I think a couple of them we caught in time before the pools got actually severely damaged. But I just kinda wanted to give a public service announcement here. For anybody who is considering doing traditional soft water…and we have those clients. Maybe 2% of what we do, a traditional water softener is the right application. But if you have a water softener or you’re considering doing a water softener, you need to ensure that that water softener is treating the water only for the domestic hot and cold water inside the home and is not treating the water for the pool or the landscape. And in addition, there’s a push to salt potassium for water softeners as an alternative to the basic salt because it is a little better on the plant life and things. And at \$25 or more a bag, it’s quite expensive and water softeners run through that stuff based on how many gallons of water are used. So you can imagine, I mean, in a hot week, we can have a pool, average pool, you know, 500 to 750 gallons of evaporation. All that water has to be softened and uses all that potassium, not to mention the irrigation water. So it’s a super expensive proposition to do it that way also and so I just wanted to spend a minute and tell all of your listeners out there that if you’re considering doing a water softener, make sure whoever you’re talking to figures out the plumbing infrastructure for your house and ensures or guarantees you that you will not have soft water in the pool and you will not have soft water going through your irrigation. And so of course, you know we’re salt free, so we’re the opposite end of the spectrum. Everything we’re doing is extremely beneficial for both plant life and pools. That’s the other thing. I wanted to mention to anybody who has a water softener currently that you should check and see that your system has been installed properly. And if you have trouble figuring out what’s feeding what, we’re happy to come out without any charge or anything and take a look and simply figure out what’s going on with your plumbing, where all the lines go and what is going through a water softener and what is not. So that’s a very important thing and it seems to me that the big brands, and you know those guys, seem to be just throwing these things on and moving on to the next home with no regard for what’s being treated. So we actually saw some homes yesterday that were, you know, that had devastating results and…

Water Softener Problems Coachella Valley CA


Fitz: Wow, because you don’t stop and think about all the carnage that that kinda stuff can create and the disintegration of pipes and how bad it is for the environment. And like you said, dead landscaping and ficus trees and plants. That’s the beauty of CrystalClear Home, is that it’s a total property water filtration system that actually is good for your plants and your landscaping and you use less water and less fertilizer and it makes it more vibrant green. So Rick, you are happy to go consult anyone. This is creating a lot of curiosity. It’s more important than ever for us to be making sure that we’re giving our families pure water and not have pharmaceuticals, carcinogens, chlorine, chromium-6 and all that nasty stuff. You’ll talk to anyone who wants the information, 346-4850. That’s how they get to you and if you’re not around, they’ll leave a message and you’ll get back to everyone. You can get more detail online, crystalclearhome.com. That’s crystalclearhome.com or the phone number that we’ve been giving you for years, 346-4850, 346-4850, Rick Allen, you are the man who I am lobbying to change your name to Rick Waterman.

Rick: Keep lobbying. I think it’s been taken, like I said.

Fitz: Okay. But I’m gonna still drill it into you and I don’t know anyone who knows as much about water as you do and I thank you for sharing this information as a public service with our audience.

Rick: Thanks very much, Fitz, for having me on.

Fitz: All right, Rick. Thank you so much and thanks for the support and we’ll keep spreading the word about CrystalClear Home.

Rick: Great.

Fitz: All right. Rick Allen of CrystalClear Home. No one knows the water biz like Rick does, that’s for sure, 346-4850.

Corona Virus or Not – High-Quality Water Filter Being Installed Daily

Even though the Corona Virus is in our midst, Pure Elements Water is still installing and servicing the best household water filtration system in Newport Beach CA.  Actually it is the best whole house water filter available in all of Orange County. 

Why is it the best?  Because the media used inside it super high-end in quality and matched to your particular water supply.  More info is here:  https://pureelementswater.com/custom-filters

Water Filter Options Newport Beach CA

*** 25% DISCOUNT AVAILABLE NOW 3-17-20 *** Call Today!

Shopping markets might experience delays in stocking water on grocery shelves.  So now more than ever there is a need for clean clear water from every faucet. 

Our team is installing systems daily.  We are mostly outside in the garage or yard so there is plenty of social space especially for our elderly clients.

Whole House Drinking Water Filtration Systems Newport Beach CA

AND …  We are presently offering DISCOUNTS on systems in order to help more clients meet their needs in these difficult times.

Call immediately and ask about our DISCOUNTS and to learn more how you can benefit from a home water filtration system.

Best Hard Water Purifier For Home Newport Beach Ca 92660

Watch and comment on our Facebook page for further Discount notices:  https://www.facebook.com/pureelementswater/

Call and tell us where you saw our Discount notices.

Fitz and Wendy Interview 2-22-20 on CV 104.3

Fitz: [recording begins mid-sentence] …deejaying and hanging with you. Saturday Shenanigans. I got my buddy Rick Allen, who we haven’t talked to in a while, on the phone from Crystal Clear Water and the parent company Pure Elements Water. Rick knows more about our water than anyone. Happy Saturday, Rick.

Rick: Happy Saturday, you guys. How are you?

Fitz: We’re doing spectacular. How are you? Keeping busy, I know, and taking good care of our listeners with their systems.

Rick: We’re working on that. You know, the water just doesn’t seem to be getting any better.

Wendy: Hi, Rick.

Rick: Hi, Wendy. How are you?

Wendy: Oh, our water tastes great.

Fitz: Oh.

Rick: You’re part of the privileged group.

Wendy: Yes. Yes.

Fitz: Hey, we’re so spoiled. And many of our listeners have taken our advice and called you and have gotten great systems. A lot of people don’t realize that you have different systems for different sized homes and needs. Let’s just do the basics, Rick. It’s not a salt system.

Rick: No, it’s a salt-free, whole house water filtration and water conditioning system. And as we’ve talked over the years, there’s just a quick list of things that every homeowner should achieve when they do whole house or total property filtration. And just to run those real quick, and I know, Wendy, you appreciate this, I know you do, too, Fitz, it keeps you guys looking young.

The bathing is the biggest area we can help everybody, with regard to health-related things, without formally making a health claim. And getting the chemicals and things out of the bath and shower water is huge. That’s the largest area of exposure we have to these chemicals. They’re drying agents. They affect hair and skin and beauty, and they irritate skin conditions. We could just really address all those things by removing those chemicals on the front end.

Fitz: No doubt.

Rick: And then, you know, drinking water is very, very important for everybody. And we wanna leave those natural minerals in, but we’ve gotta address the heavy metals, and you guys know we’re looking at arsenic and chromium 6 in the valley. And, also, getting the carcinogenic chemicals and things out but having great tasting water and all that for your cooking and drinking and ice.

Wendy: And keeping the mineral content intact.

Rick: Yeah, very, very important with our healthcare and longevity, guys.

Wendy: Yeah.

Fitz: Big time. That’s big time. And you talk about all those the drying agents and everything. Something you brought up a while ago that I never even thought about is the aerosol effect. This goes into the air, in your shower, and you’re sitting there, you’re taking a shower and all this chlorine, with all these pharmaceuticals and chromium 6, and you’re actually ingesting it. It’s not just being absorbed by your pores.

Rick: Yeah, you’re taking it into your lungs. And if you think about it, both your pores and your lungs, those are direct shots for this stuff to go into the bloodstream. You know, if I give you guys a glass of water to drink at least you’ve got the organs and digestive tract to do some filtering for you before it goes into your body. But in the shower, you got a bullseye on your back, there. So very, very important to get those things out and have the good drinking water. And of course, you can drink your shower water or drink it from your master bathroom sink.

Wendy: Right.

Rick: It’s just the whole house instead of faucets.

Fitz: We’ve done it many times. Taking a bath and just running out of water and just putting it up at the bath spigot, there, and ahh, from every faucet in the home. We do it, Rick.

Wendy: Yeah, and then there’s all the hard water issues. It greatly reduces all the hard water issues. Protecting the pipes and your appliances, and benefits the exterior of your home, all of your landscaping. You’ll water less. You don’t have any of that build up in your irrigation system.

Fitz: Rick, you told me…

Rick: The plants…

Fitz: …how many water districts do we have just in the Coachella Valley?

Rick: Well, you’ve got a lot, but there’s seven primary water agencies in the valley.

Wendy: Wow.

Fitz: That’s unbelievable. In our small valley. That’s crazy.

Rick: Well, and that’s why these systems have to be custom-designed because if you’re in Palm Springs, we have to put a completely different system in than we would put in La Quinta.

Fitz: Wow.

Wendy: Right.

Rick: And it’s very important. And this is something that we are the only guys doing. And I do applaud people in our industry who can have 500 things in the warehouse and say, “Hey, this should probably take care of everything, sort of,” but it just doesn’t work like that. And that’s why we’re the darlings of the healthcare and longevity guys, the alternative cancer clinics and everything is because we’re zeroing in on exactly what’s coming into each home in the valley, and that differs very dramatically from both one end to the other.

Fitz: Sure. I didn’t know that. That’s fascinating.

Wendy: Yeah.

Fitz: Rick, what about restaurants? How many restaurants are getting hip to this, to make sure that they’re serving their customers’ crystal clear, chromium 6, chlorine-free water?

Rick: Well, we have a good variety of restaurants who are doing it. The restaurant industry is very, very tough.

Fitz: No doubt.

Rick: It’s very price-driven.

Fitz: No doubt.

Rick: You know, in all honesty, guys, a lot of times the restaurateurs want you to take a sip of their tap water and order bottled water and things.

Wendy: Right.

Fitz: That’s true, too.

Rick: There’s some cross purposes happening when you get into a restaurant.

Wendy: Yeah. Yeah.

Fitz: That is an interesting thought. Yeah. Sure.

Rick: Yeah. I think the thing to do is take control of your home living environment.

Wendy: Right.

Rick: And, you know, Wendy, you were talking about the hard water. We’re able to do all that for everybody without salt and without traditional water softeners and all the problems that they bring, not only inside the house for drinking and killing plants and all those things and the strange feeling characteristics, like you can’t get the soap off or get the shampoo out.

Wendy: Right.

Rick: Traditional water softeners are horrific. They’re horrific on the environment. Those things are putting so much salt down the drain every time that they regenerate. And, you know, if you call Coachella Valley Water District and say, “Hey, I want to put a water softener in my house,” they’ll go as far as to tell you sometimes, “Oh, they’re banned”, which technically may or may not be true. But then if you ask them to show you that, they might just say, “Well, we heavily, heavily discourage the use of traditional water softeners.” And they have banned them in commercial applications like restaurants and everything for a number of years because commercially you’ve got restaurants even more water and more of that salt going down the drain.

Wendy: Wow.

Rick: So we care about our aquifers and all those things we have going on in the valley and water softeners are just a blight on all of that. So, by contrast, everything we’re doing is environmentally sound and salt-free.

Fitz: That’s awesome. And I wanna stress, once again, like you said, this is total property. Even your landscape and your plants and your shrubs…

Wendy: Your pool.

Fitz: …benefit from this. And, as I was gonna say, Wendy, good point, your swimming pool. When you have a pool and you don’t have one of your systems, you’re swimming in chlorine and pharmaceuticals and everything else that are being absorbed. And then you go in and take a shower to rinse off the chlorine from the pool, and what are you rinsing off with?

Wendy: Chlorine.

Fitz: More chlorine.

Rick: More chlorine. Actually, sometimes you guys, it’s an interesting statistic that sometimes when that happens, there’s actually more chlorine exposure in the bath and shower than swimming in a traditional chlorine pool.

Wendy: Wow.

Fitz: That’s crazy.

Rick: You know, most pools today are salt-driven pools which I really applaud because that is a healthier alternative and what we’re doing is extremely beneficial for the swimming pool, regardless of whether it’s an old school chlorine pool or a salt pool, but the water chews up the salt cells that create the process for the salt pools. Our average life in the valley is maybe two to three years, maybe four years on a salt cell, if you don’t address the water in the pool, because the hard water components just eat those up and then you gotta replace them for $800, $1500. So there’s a big financial win to having this as a total property manner also.

Fitz: Rick, thank you so much. We encourage everyone to give you a call 346-4850. Ask for Rick. He is so great explaining and like he just mentioned, if you’re in Palm Springs or La Quinta, different water districts serve those cities and there are different needs and different things that you have to do.

You can go to the parent company website and get more details, PureElementsWater.com. PureElementsWater.com. Call Rick. I’ll give you the number one more time. Grab a pen. 760-346-4850. Find out how you can get your own CrystalClear Home Water Filtration System. 760-346-4850. You know we’re believers, Rick. We’ll keep spreading the word for you.

Rick: Hey, I love you guys. I hope you have a wonderful, wonderful Saturday, and appreciate you letting me get the word out to all the listeners.

Fitz: Always a pleasure, Rick. Keep on rocking. Have a great weekend, and we’ll talk to you soon.

Wendy: Take care, Rick.

Rick: You, too.

Fitz: Thanks so much.

Rick: Bye, Wendy.

Wendy: Bye-bye.

Rick: Thanks.

If you live in the Coachella Valley, Palm Desert, La Quinta, Indian Wells, Palm Springs, Cathedral City, Indio, Desert Hot Springs, Coachella, or Rancho Mirage, you already know that you have water problems. We’re here to help you, and we look forward to hearing from you. So please call us.