Category Archives: Blog

Here is Why RO Systems Must Use A Multi-Layer Alkaline Component

Reverse osmosis systems, by virtue of the process, create a water below 7.0 so it is acidic. The answer is to remineralize and adjust the pH to at
least a neutral level, but more beneficially to an alkaline result. The
best RO systems that accomplish can use a natural process in the final
stages to achieve pH anywhere from 7.5 to 10.5.

Premium Alkaline Filter remineralizes the water after passing through reverses osmosis.

I personally prefer water that is slightly alkaline for my family – pH 7.5 – 8.5. The most alkaline water I would drink is 9.5, but never on a regular basis. Many health experts tout 9.5 – 10.5 pH, but I can’t find science enough to convince me to go that far away from neutral, especially on a daily basis.

Here is what they look like inside a case.

UPDATE: Reverse osmosis drinking water systems can be re-mineralized. Rick Allen uses a re-mineralizer on own home drinking water system and says it works wonderfully.

Overall look at the Pure Elements Water system. 1:30 starts the RO segment of the video

A lot of clients come to me referred by their health centers and
health experts. These experts are saying we need to get away from using reverse osmosis in our drinking water. And one of the reasons they are saying this is because reverse osmosis systems help create an acidic water PH.

Experts feel that because cancer and disease tend to thrive in acidic environments, it would be better for us to refrain
from drinking acidic water.

Secondarily we need to keep the beneficial mineral content in our
water. Reverse osmosis often strips better than 90% of the minerals from the water it produces.

Remineralizer installed under sink in Orange County CA

And thirdly from an environmentally stand point, reverse osmosis
wastes a lot of water in order to create a small amount of filtered
water. We end up creating additional wasted water every time we get a glass of RO filtered water.

There is a much better system to use than reverse osmosis when it comes to treating and conditioning the water we drink and bathe in. RO is not practical for those applications.

Orange County CA

Fabulous Review From Vista CA Home Water Filtration Installation

Great review that just came in from a whole home water filtration installation in Vista, CA. Thank you so much.

“There are a thousand reasons to consider water filtration systems: No #1 has to be health.

In researching the typical and much advertised off the shelf products one thing that struck me was … how can one system best fit all family cases?

I discovered Pure Elements, read their history, interest in progressive technologies, health services, support of cancer foundation and a plethora of interesting white papers all journal scientifically.

When one’s passion is physically addressing “… chemicals in the bath and shower … as well as throughout the home…” I realized Pure Elements is one of a kind, their foundation was born out of a sense of community and they seem bound to solely providing the best in class water filtration products available.

I made the investment, my family is ecstatic about the difference: my home, my crystal-clear ice cubes, my pool, our environment now fully protected by Pure Elements … their product guarantee unsurpassed, no other product comes close.

Last thing: I did not want to submit praise or a stellar ‘Yelp’ write up until a few months had gone by and I had confirmation and proof of my investment.

Once again, I invited Rick to my home in Vista where he conducted a full-on test comprising of all waters drawn from indoor faucets, outdoor spigots, shower heads, etc., all the waters my family is exposed to in our home. He actually took the time off his business to submit to his passions and insure our confidences.

The picture below is my proof:

Best Whole Home Water Filter Vista CA
Vista CA water filter test

The one on the right is from Pure Elements, re-mineralized purified filtered water, retaining a level of natural coral calcium and magnesium, the PH value was custom adjusted to the slight alkalinity my family requested. The taste is incomparable.

The one on the left … is just that … ‘left’ not ever again.
Pure Elements … best in class … best investment ever!”

RE – Vista, CA

Vista CA needs water filtration
Vista CA has water quality issues that a good water filtration system can help.
6 Reasons a home water filtration system helps Vista CA homeowners.

Reverse Osmosis Systems Plus Remineralization

We don’t always add purified drinking water systems at the sink, but there are certain conditions where these are suggested.

In these cases, we begin with the core technology of reverse osmosis (RO) and enhance from there.

Water Filtration System For House Orange County CA

Health care professionals and educated consumers have primary concerns about RO technology – the RO purification process itself creates water that is acidic and devoid of minerals.

This is the case for all generic RO systems.

This is how Reverse Osmosis works.

We address these issues by adding back natural coral calcium and magnesium while adjusting the pH to slightly alkaline, the preferred choice of experts.

Our special systems also provide far-infrared benefits and an increase in oxidation-reduction potential (ORP), ensuring the healthiest and safest drinking water possible.

Reverse osmosis does require maintenance because without it, it ceases to work correctly or at all.

Whole House Complete Filtration System Orange County CA

How You Feel About Drinking Sewage Water?

Found this article on how we might find ourselves drinking water reclaimed from sewage.

The problem stems from less-reliable precipitation patterns. In other words, climate change is changing our rainfall numbers.

Filtered sewage water is now drinkable

While it sounds horrific to think of drinking sewer water, the filtration technology is available to accomplish the task. “Protecting the Sewershed.”

Personally I would not be comfortable relying on just the water supplies of municipalities to correctly handle this job. Government can fall short of a doing a good job. Remember Flint MI?

Best to have a good whole house water filter system installed too.

Nice video on the idea of drinking repurposed sewer water.

Lesley Stahl drank purified water that had been sewage 45 minutes earlier

If you have not checked out our water filtration system, do so now.

And here is an article on how our systems deal with hard water issues.

If you would like to do more research and see a lot of interesting videos we have done on water quality, water filtration, etc., check this out.

Water Filtration System For House Orange County CA

Article source:

Custom Buried Water Filter is Completed in Palm Springs – California

This is another special installation of a Pure Elements Water HealthyHome Solution system in Palm Springs, CA.  Our Crystal Clear Water division performed this water filter installation.

This Mid-Century Modern Architectural home required a completely buried tank and great attention to detail – the system had to be invisible from the street for this award-winning house.

This is a 5-foot tall HealthyHome Solution system buried 4-feet deep in the desert ground – rocks had to be displaced with attention to separating out dirt and maintaining perfect front yard appearance.  A faux rock is placed over the system, which will ultimately be custom painted to blend into the surroundings.

The original main water line is galvanized and has been compromised over time – care was taken to break into the old line and make connections.

Additionally, the backwash drain line and electrical wiring had to be trenched to applicable points of connection on the structure.  High pressure require installation of a dedicated pressure regulator. 

The end result is a stellar installation;  the work time to complete was 8 hours.

Maintenance on these systems is minimal but does depend on several factors.  Check the suggested schedule here.

Water main before installCompleted piping for new Palm Springs water filterStreet view of tank placement behind the cactus

Palm Springs CA
Palm Springs CA 92262

California whole house water filter is buried in the yardPure Elements water filter hidden under artifical rockTank hidden by faux rock

Water Filter Deal details.

Videos pertaining to Coachella Valley water filtration systems.

Newport Beach – Eczema Symptoms Reduced Since Hard Water Filter Installed

NEWS:  Newport Beach Family Installs a HealthyHome Solution Total Property System and Sees Reduction in Eczema Symptoms
Science confirms that “Exposure to hard water in the home may increase the risk of eczema.”

Articles published by The National Center for Biotechnology Information confirm what Rick Allen, CEO of Pure Elements, has seen and believed for years – Exposure to hard water in the home may increase the risk of eczema in children. (

Harbor View Community Newport Beach Hard Water Filter Reduces Eczema
This water filter for the home Reduces or Eliminates hard water.

While Pure Elements makes no health claims, the combination of hard water and chlorine/chloramines can cause dry skin, hair and scalp, and can worsen the already horrific eczema symptoms of itching and oozing.

One family living in the Harbor View Community in Newport Beach is living proof after installing a HealthyHome Solution Total Property System by Pure Elements in their custom home.  Their children’s eczema symptoms have been greatly reduced and are disappearing, in spite of increased summer pool and beach activity.

Pure Elements’ HealthyHome Solution System has provided a myriad of benefits to this family living in the Port Streets, providing a healthier and more convenient home lifestyle.  Their new automatic water filtration and conditioning system uses no salt, is environmentally friendly and saves water under our current drought conditions.

By installing the HealthyHome Solution Total Property System, family members are protected from the risk for chlorine and chloramine contamination, hard water irritation of skin, and the corrosion of new, expensive copper piping.  They have also prevented costly pinhole leaks (epidemic in Orange County), saving themselves thousands in potential water damage and repairs.

According to family members, water quality in their home has vastly improved.  Water tests after installation reveal that the water is chlorine and chloramine free, and they now enjoy conditioned water without the slippery characteristics common with traditional salt-based softeners.

The HealthyHome Solution Total Property System took up little precious storage space and was neatly positioned in the garage.  Proper sizing called for a specially-designed commercial version to match the 1.5” water main and protect pressure and volume to the home for family needs.  Pure Elements is excited to welcome this family to the extensive list of highly satisfied clients living in the Harbor View Homes community.

Water Conditioner – Proprietary Catalytic Converter – Check This Out

Water conditioning systems are different then salt-based water softeners.  They use a different technology which in involves the use of a catalytic converter.  They do not use salt as traditional softeners do.  This is why water conditioners are better for you and the environment.

Pure Elements Water  uses a proprietary catalytic converter that no one else has.  This unit deals with hard water issues very effectively without the use of salt.

The video above shows the whole home water filter version of the catalytic converter.

The key to the product is the proprietary core.  The core has fins which increase the surface area so the state of calcium carbonate can be changed more readily.  This core permanently changes the state of the hard water.  It reduces the scaling properties and reduces the hard water issues in the home.  It also helps with issues concerning landscaping, water features, spas, and swimming pools.

Water Conditioner - Proprietary Catalytic Converter
This is an water conditioner placed into the water main coming into the house.

If you would like to know more details about this proprietary hard water conditioning system, please call us.  Again, no one else on the market has this proprietary converter.  Some competitors will claim they have something but it is not like all our’s at all.  In fact, in a future video we will dissect one of our competitors so called converters so you can judge for yourself whether you think it is a viable technology merely advertising hype.  We stand firmly by our technology and have for 30 years.

Tap Water Across America

This is a recent excerpt from an interview Rick Allen did with Jena Covello on the Nateurious podcast. You can hear the whole episode 118 here.

Chloramines are a problem in tap water and need to be removed by a high quality water filter system.

Jena:  What I really want to know is, is the problem with tap water… Is it a problem through all of America, or is it predominantly mostly in California?

Rick:  Well, to start to start into this conversation about that, it is definitely across the country.   So let’s start with Flint. Okay. And I’ll give you guys a little bit of an update here on what I know about it.

So Flint, Michigan, some people said, well, we have this other source of water this other river, and it’s got old infrastructure.  But it’s going to be much cheaper to deliver this water to the people in Flint if we make a switch to this, and the governor said, Great idea, everybody’s gung ho, let’s save some money.

So they made this switch, and they switched to old led line pipes as a distribution system into Flint.

So this is where Flint parallels Los Angeles to a degree because the problem was they started pulling the water from the river and they said, we have to kill the bacteria in this water.

So because we have to kill the bacteria, let’s just use the disinfectant of choice.  And the disinfectant of choice right now is chloramines. It’s a combination between chlorine and ammonia.

Back back, way back in the old days, it was just free chlorine only, but there are a whole a host of reasons I could talk about for six hours about why they made a change, and started introducing ammonia with it.

Some of those things are beneficial. Some of those reasons make sense. Other reasons. It’s created a whole bunch of other problems. So now they put this disinfecting in, and now all of a sudden they’re stripping the lead off the pipes and driving it into the community. Little children are getting sick. You know, there were some deaths and all that stuff. I know that they had court cases against a couple of the people who had made the decision.

Listen to the rest of the podcast to hear more of Rick’s thoughts on the water problem in California. This is only a small part of the interview. You must check out the whole thing.

Get a great deal in a water filter that will protect you against the chloramines. See details here:

Whole House Water Filtration is Different Than Reverse Osmosis System

Fitz: Our friend Rick Allen from CrystalClear Water on the phone with me this morning. Happy Monday, Rick.
Rick: Happy Monday, Fitz.
Fitz: And why can’t I hear Rick?
Rick: I’m here. Can you hear me? I’m here.
Fitz: Rick?
Rick: I’m here. No go here?
Fitz: You there with me Rick?
Rick: I’m here. Can you hear me, Fitz?
Fitz: All right. Now he’s… This is odd. Rick, you there baby?
Rick: Fitz, I’m here. Can…
Fitz: All right. We’ll see if we can’t…
Rick: I’ll call you again. 

Fitz: Oh, I’m doing the wrong thing here. That’s why. That was my bad. Hey, Rick.
Rick: Good morning, Fitz. How are you?
Fitz: I’m good. I’m pushing the wrong buttons here. There you go.
Rick: You need that second cup of coffee.
Fitz: That’s it, baby. Happy…
Rick: Here with Clear Water, of course.
Wendy: I came to walk the klempt [SP].
Fitz: Happy Monday.
Rick: Thank you. Happy Monday to you, too.
Fitz: All right. So Rick Allen, head of Pure Elements Water, the parent company for CrystalClear Home, the water filtration system you’ve been hearing Wendy and I talking about for years. Rick, I’m going to take advantage of Wendy Jayne being in the studio here this morning and have her ask you a few questions. Okay?
Rick: That sounds great.
Fitz: All right. Stand by. Here you go. All right. And Wen did the things. You can come over here and sit here, babe. They don’t care.
Wendy: Good morning, Rick. 
Rick: Good morning, Wendy. How are you this morning?
Wendy: I’m excellent. How are you? 
Rick: Very, very fine, thank you. Ready for another week. 
Wendy: Well, there you have it. You know, it’s always so good to talk to you because you know how much I love my CrystalClear Water home filtration system. And I have to ask you a few questions only because, Rick, when I’m out and about, people ask me these questions all the time.
Rick: Sure.
Wendy: So without getting too technical, tell me why this is different than a reverse osmosis system.
Rick: Well, reverse osmosis is primarily a technology used for drinking water. And one of the big differences is that we are leaving the natural mineral content in place and providing a water that’s slightly alkaline. So reverse osmosis pretty much strips everything out and, in general, creates an acidic water. 
Wendy: Wow. That’s the same thing with salt when you just…if you have a sea salt, you get all the minerals. And if you use regular salt, it’s stripped of all its minerals. So that’s interesting. That’s great. So let me tell you why I love my system so much, Rick. I love it so much because of the convenience because I am, like, totally addicted, you know, to eating organic as often as I can. So when I’m home, and I buy all of these magnificent organic vegetables, I know that I can go to my sink and wash all my vegetables in filtered water. I’ve paid extra money for these vegetables, so now, I’m not tainting them with more chemicals when I’m washing them.
Rick: That’s for darn sure, you know, and the vegetables are very porous. So getting all the gaseous chemicals out before you wash them is very, very important. Real beneficial. 
Wendy: And the other reason why I love it is because I never have to think. When I’m in my house, I want to glass of water. I walk to any sink in my house, in the bathroom, in the kitchen. Wherever I am, I can drink the water. I can wash my face. I can brush my teeth. All these things that are very, very important to me as a woman.
I take a shower. I’m a huge bath person, and I love sitting in a tub and knowing that I’m not absorbing all of these chemicals because… Do you know they say it takes only 24 seconds for your body to absorb chemicals whether it’s from the water that you shower and bathe in or whether it’s the creams that you put on your body? So I’m always trying to avoid these toxins as much as I can, and you just make my life so much easier. 
Rick: Well, listen. From a health standpoint, the bath and shower is one of my biggest priorities for more than 35 years because not only are you in your bathtub soaking that in, but these gaseous chemicals and things, many of them that are carcinogenic, they’re in the steam. So you’re breathing them. They come in through your skin, gets exposed, and those things migrate out into the living environment. So while you’re taking your bath, you could be affecting Fitz in the other room, too. So we want to eliminate all of that right at your front door.
Wendy: I mean, we don’t think about these things. But it’s so prevalent in everything we do in life that if we can avoid them, you know, in our own home, why not do it? And I have to say, another great advantage and a peace of mind for me… Because, you know, Rick, in my house, I’m the tool time girl.
And we just moved into a new place and got all new appliances. And, of course, I am concerned about all the lime buildup in the appliances and, you know, my new plants that I planted outside. So I know that this water filtration system is actually servicing my whole house, not just me personally for all the vanity reasons and convenient reasons that I just went down.
Rick: Well, but, you know, it definitely benefits your skin and your hair dramatically because the chlorine and other things are drying agents. And they make hair brittle, and they strip color from hair. You know, certainly, anybody with sensitivities to drying agents, it surely affects their bathing and showering experience. 
Wendy: Well, that’s me. I mean, and the desert just makes me even more dry than I already am. And Rick, for those of us who color our hair…
Rick: I didn’t say anything.
Wendy: I know. I know. However, we buy those expensive color saving shampoos. But if we don’t have filtered water, the water is stripping our hair as well. 
Rick: Very quickly. Not even a question there. 
Wendy: Yeah, yeah. So look. Those are all the reasons, Rick, why I love the system so much and why, when I’m out and about and people ask me about it…you know, as I said, all of the personal hygiene reasons, all of the health reasons, all of the convenience. You know, when I’m running out the door…and Rick, I’m one of these people that are always running out the door to an appointment as Fitz is laughing in the background.
I go, “Oh my gosh. I forgot my water.” And I run, and I get my stainless steel thermos because it’ll keep the water cool in my hot car, and I just run to the faucet and fill it up. And I don’t have to worry about those plastic bottles that I see sitting on the docks when they’re delivered to these grocery stores, and I know that all those chemicals are leaching into the water in those plastic bottles on top of it.
Rick: Oh, yeah. Not even a question.
Wendy: Not in my life.
Rick: Well, and there’s one other thing that we were able to do in your new house, and that’s very important for anybody out there who is re-modeling or, you know, replacing a water heater or doing a ground-up construction project. There is absolutely no question that one of the primary things you should do during the construction process is to install whole house filtration and salt-free water conditioning. So, you know, you recall we had to deal with walls and all kinds of things. So anybody in that mode should absolutely look at this right now.
Wendy: Yeah. Absolutely. We did it so that everything was… As a matter of fact, you even set everything up for my landscaping because at the time we were doing the house, I told you I wasn’t gonna do the landscaping until the very end. So you set it up where the water was, you know, all working for my landscaping as well, and yeah. So Rick, I just love my system. So tell people, Rick, where they can get in touch with you so they, too, can love their system.
Rick: Well, they can reach out to us at 760-346-4850, 346-4850. They can look us up at or the parent company, There’s lots of information there, and, you know, we’re happy to talk to anybody about their particular water concerns or questions about what we’ve got going on in the valley with chromium-6 and arsenic and chlorine and the different things. So reach out to us. We’d love to provide information. 
Wendy: Definitely. And you know what? Take it from me. Rick is so knowledgeable and will answer any questions that you have. And I ask a lotta questions, don’t I, Rick?
Rick: They’re all good questions though, Wendy.
Wendy: So 760-346-4850. Call Rick. Get your own CrystalClear Water home filtration system. You won’t be disappointed. Thanks, Rick.
Rick: Thanks very much, you guys. Tell everybody to stay hydrated during Coachella. 
Wendy: Yeah, definitely. All right. Take care.
Rick: Bye, bye, guys.
Wendy: Bye, bye.

California Homes Magazine Article on Pure Elements Water

Rick Allen, CEO of Pure Elements Water, did a recent interview with California Homes Magazine for their May/June 2020 issue.

The article touched on a lot of different subjects with some specific Covid-19 information as well.

“WITH COVID -19 SWIRLING AROUND US, creating health fears, economic strife and environmental concerns, we need to take control of everything we can. While we languish quarantined inside our homes, now is the time to reduce our reliance on outside necessities. Rick Allen has been a visionary for water treatment designed to give people control of their household water quality. His Newport Beach company, Pure Elements Water, has helped thousands of homeowners enjoy safe, high quality water.”

Water treatment is becoming more and more a necessity because water supplies are becoming increasingly sketchy.  They are constantly changing the chemicals and the amounts they use to treat our tap water with.  And while we did need to use chemicals to disinfect the water of bacteria and microbes, we personally don’t need to drink that water once the chemicals have done their job.  The healthiest thing to do is to remove them from you drinking and bathing water.

Rick Allen displays high quality filter media.

“The greatest area of exposure to harmful chemicals occurs while bathing. Carcinogens are in your shower water and steam, resulting in concentrated exposure through skin and lungs. Pure Elements Water custom-designs whole house filtration and salt-free water conditioning systems around each municipality to achieve maximum protection.”

This “custom” designed water filtration system is the main reason Pure Elements Water is the very best water filtration company out there.  Competitors in most cases use generic carbon and other generic media in their filters.  This “one size fits all” approach has proven to be worthless in a short period of time.  If you are not going to address each harmful chemical with the exact media that removes it, what is the point of the filtration system?  You have just wasted your money if you are not “matching the hatch” so to speak.  (That’s a fishing reference you can look up if you are curious.)

Another massive problem in Southern California and other areas across the country is pinhole leaks in copper pipes.  Rick talks about that also in this article.

“With an epidemic number of pinhole leaks in copper piping in Southern California, Pure Elements Water has designed systems that successfully address the core causes. No home with a Pure Elements Water system installed in the last twelve years has reported a further pinhole leak. These homeowners avoided the cost and inconvenience of replacing their pipes or applying epoxy linings. It’s a Win-Win – Save thousands, no disruption, prevent future pinhole leaks and enjoy high quality water throughout the home.”

This article snippet touches on a major point.  If you have pinhole leaks and you install a Pure Elements Water system, you are extremely unlikely to get another pinhole leak.  Our system is proven and we back it up with a killer guarantee that no one else in the business can offer.  This system is the best at preventing pinhole leaks in copper plumbing. 

“Pure Elements Water’s proprietary systems also address hard water issues without the use of salt or chemicals, protecting tankless water heaters, appliances, fixtures and our environment. No slimy feeling or problems associated with outdated salt-based systems – 98 out of every 100 systems designed today by Pure Elements Water are salt-free.”

Not only does the water filtration system do all the things mentioned above but it can also remove or reduce hard water issues without salt.  See water softeners use salt and this is very effective with hard water.  But water softeners also come with a lot of maintenance requirements and they are not good for the environment.  If you care about the planet, a water softener is not the right thing to use.  Luckily Pure Elements Water solves this by using a water conditioner like no other.  It works amazingly well and is a better alternative for most people.

salt free water conditioner orange county ca
Salt free water conditioner is not a water softener but removes or reduces hard water issues in an environmentally safe manner.

And on top of all this, we are still having a SALE! Check out the details here:

Check out the original article here:

You have to scroll through to pages 60-61.

Or you can see a copy of the article here: