Category Archives: Blog

Best House Water Filtration System – 6 Goals It Achieves for Better Health

Hi I’m Rick Allen and I own Pure Elements Water in Newport Beach. We have been providing custom whole house water filtration and salt free water conditioning systems for over four decades.

These are the important highlights of what a Pure Elements Water filtration system will do for you.

 I wanted to take a brief moment and list the six goals that we have with our systems.

First, we want to provide chemical free bathing and showering. That is the single greatest and most important thing for health in your home because the carcinogenic chemicals are largely gaseous. So they’re in the steam. We take them in through our pores and in directly through our lungs.

Drinking water from every faucet. We are going to provide water that has the chemicals removed, heavy metals addressed. It’s got the natural mineral content left in place including the calcium. And it is slightly alkaline in ph.

Prevent pin hole leaks Newport Coast CA. A drinking water filter system installed in Newport Coast CA

Third is dealing with hard water issues. We’re going to address those without the use of a softener and without any salt in an environmentally sound approach. That means no slippery feeling or no slimy aspects. None of that, “I can’t get the shampoo out of my hair,” or any of those things.

The fourth thing is very important if you have copper pipes. We are going to prevent pinhole leaks going forward. Regardless of how many leaks you may have had in the past, we can do this without a requirement for you to re-pipe the house or to use epoxy linings. And at a savings of thousands of dollars.

The fifth thing is if you have a swimming pool or a spa we’re going to protect the equipment the heater the pumps we’re going to protect the salt cell. And we’re going to reduce staining at the water line and at the water features. We’ll create for you better water that’s easier for your pool person to maintain.

And last but not least, we’re going to benefit your irrigation by allowing your plant life to thrive with less water and less fertilizer while we protect the entire infrastructure of the irrigation system from hard water issues.

We would really appreciate the opportunity to design a system for you. We are connected to healthcare and longevity people as well as to the building trades. We can be reached at area (949) 644 1800 or online . Thank you very much for listening.

Newport Beach, CA – Home to Pure Elements Water

During These Difficult Times – How Is Pure Elements Water Helping People?

Rick, what is Pure Elements Water during these trying times to help people?

Well, now that we are all hunkered down in our homes, there has never been a more important time to take control of the water quality throughout the home. 

That includes water we are bathing and showering in. And water that we are drinking and cooking with as well as for making ice.  And don’t forget the water for our pets.  Outdoors we need to protect our water features and our plants too.

Pure Elements Water is helping people remove water contaminants and achieve high quality water for drinking and bathing.

So we are helping people address those issues in a not touch manner – following all social distancing protocols, PPE, masking, gloves and sanitizing.

High Quality Drinking Water is achieved by High Quality Water Filtration in Orange County CA

We are doing a lot of phone orders, which is normal for us because we’ve designed and ship systems all across the country for a number of years.

And we are able to provide the very best discounted pricing during these trying times also.

So we are doing everything we can to help the general population enjoy healthier water and a healthier home living environment in these trying times.

Water Filtration System For House Orange County CA

Bayshores Water Filtration System Serves Up New Technology

Many times a client will want their existing or new home retrofitted with the newest Pure Elements’ water filtering technology.  This is a common service that we provide for new and existing (or continuing) clients.

The system seen here was installed for a happy client that has relied on Pure Elements for quality water for many years.  They recently moved from their Castaways neighborhood home to an exclusive private community in Newport Beach known as Bayshores.

The large custom home was retrofitted with system that matches the 1.5 inch piping.  This HealthyHome Solution system is now providing completely automatic whole house filtration and salt free water conditioning. This system was designed specifically to handle the client’s high flow plumbing and flow rates.  (Call us for more information on high flow filters and flow rates.  Pure Elements custom designs whole house water filter systems to meet any flow rate or application.)

 Because this home has limited landscape and no pool or water features, the filtration and conditioning system installed is focused in the interior domestic water.  Now clean clear chlorine free filtered water is going to the bath and  faucets.

Note:  Pure Elements offers water filter conversions as well as retrofits.  In most cases, we can reuse your old water filter or water softener (any brand) and upgrade it with the latest technologies.  This is a great way to achieve excellent quality water at an affordable price.

 We also offer fluoride filtering options for clients that have learned about the health concerns of fluoride and would like this chemical removed or significantly reduced from their water.

Call us or email us today for estimates or for answers to any questions about your water quality and solutions.

Best water filter Newport Beach CA – Bayshores Community

Here is Why RO Systems Must Use A Multi-Layer Alkaline Component

Reverse osmosis systems, by virtue of the process, create a water below 7.0 so it is acidic. The answer is to remineralize and adjust the pH to at
least a neutral level, but more beneficially to an alkaline result. The
best RO systems that accomplish can use a natural process in the final
stages to achieve pH anywhere from 7.5 to 10.5.

Premium Alkaline Filter remineralizes the water after passing through reverses osmosis.

I personally prefer water that is slightly alkaline for my family – pH 7.5 – 8.5. The most alkaline water I would drink is 9.5, but never on a regular basis. Many health experts tout 9.5 – 10.5 pH, but I can’t find science enough to convince me to go that far away from neutral, especially on a daily basis.

Here is what they look like inside a case.

UPDATE: Reverse osmosis drinking water systems can be re-mineralized. Rick Allen uses a re-mineralizer on own home drinking water system and says it works wonderfully.

Overall look at the Pure Elements Water system. 1:30 starts the RO segment of the video

A lot of clients come to me referred by their health centers and
health experts. These experts are saying we need to get away from using reverse osmosis in our drinking water. And one of the reasons they are saying this is because reverse osmosis systems help create an acidic water PH.

Experts feel that because cancer and disease tend to thrive in acidic environments, it would be better for us to refrain
from drinking acidic water.

Secondarily we need to keep the beneficial mineral content in our
water. Reverse osmosis often strips better than 90% of the minerals from the water it produces.

Remineralizer installed under sink in Orange County CA

And thirdly from an environmentally stand point, reverse osmosis
wastes a lot of water in order to create a small amount of filtered
water. We end up creating additional wasted water every time we get a glass of RO filtered water.

There is a much better system to use than reverse osmosis when it comes to treating and conditioning the water we drink and bathe in. RO is not practical for those applications.

Orange County CA

Fabulous Review From Vista CA Home Water Filtration Installation

Great review that just came in from a whole home water filtration installation in Vista, CA. Thank you so much.

“There are a thousand reasons to consider water filtration systems: No #1 has to be health.

In researching the typical and much advertised off the shelf products one thing that struck me was … how can one system best fit all family cases?

I discovered Pure Elements, read their history, interest in progressive technologies, health services, support of cancer foundation and a plethora of interesting white papers all journal scientifically.

When one’s passion is physically addressing “… chemicals in the bath and shower … as well as throughout the home…” I realized Pure Elements is one of a kind, their foundation was born out of a sense of community and they seem bound to solely providing the best in class water filtration products available.

I made the investment, my family is ecstatic about the difference: my home, my crystal-clear ice cubes, my pool, our environment now fully protected by Pure Elements … their product guarantee unsurpassed, no other product comes close.

Last thing: I did not want to submit praise or a stellar ‘Yelp’ write up until a few months had gone by and I had confirmation and proof of my investment.

Once again, I invited Rick to my home in Vista where he conducted a full-on test comprising of all waters drawn from indoor faucets, outdoor spigots, shower heads, etc., all the waters my family is exposed to in our home. He actually took the time off his business to submit to his passions and insure our confidences.

The picture below is my proof:

Best Whole Home Water Filter Vista CA
Vista CA water filter test

The one on the right is from Pure Elements, re-mineralized purified filtered water, retaining a level of natural coral calcium and magnesium, the PH value was custom adjusted to the slight alkalinity my family requested. The taste is incomparable.

The one on the left … is just that … ‘left’ not ever again.
Pure Elements … best in class … best investment ever!”

RE – Vista, CA

Vista CA needs water filtration
Vista CA has water quality issues that a good water filtration system can help.
6 Reasons a home water filtration system helps Vista CA homeowners.

Reverse Osmosis Systems Plus Remineralization

We don’t always add purified drinking water systems at the sink, but there are certain conditions where these are suggested.

In these cases, we begin with the core technology of reverse osmosis (RO) and enhance from there.

Water Filtration System For House Orange County CA

Health care professionals and educated consumers have primary concerns about RO technology – the RO purification process itself creates water that is acidic and devoid of minerals.

This is the case for all generic RO systems.

This is how Reverse Osmosis works.

We address these issues by adding back natural coral calcium and magnesium while adjusting the pH to slightly alkaline, the preferred choice of experts.

Our special systems also provide far-infrared benefits and an increase in oxidation-reduction potential (ORP), ensuring the healthiest and safest drinking water possible.

Reverse osmosis does require maintenance because without it, it ceases to work correctly or at all.

Whole House Complete Filtration System Orange County CA

How You Feel About Drinking Sewage Water?

Found this article on how we might find ourselves drinking water reclaimed from sewage.

The problem stems from less-reliable precipitation patterns. In other words, climate change is changing our rainfall numbers.

Filtered sewage water is now drinkable

While it sounds horrific to think of drinking sewer water, the filtration technology is available to accomplish the task. “Protecting the Sewershed.”

Personally I would not be comfortable relying on just the water supplies of municipalities to correctly handle this job. Government can fall short of a doing a good job. Remember Flint MI?

Best to have a good whole house water filter system installed too.

Nice video on the idea of drinking repurposed sewer water.

Lesley Stahl drank purified water that had been sewage 45 minutes earlier

If you have not checked out our water filtration system, do so now.

And here is an article on how our systems deal with hard water issues.

If you would like to do more research and see a lot of interesting videos we have done on water quality, water filtration, etc., check this out.

Water Filtration System For House Orange County CA

Article source:

Custom Buried Water Filter is Completed in Palm Springs – California

This is another special installation of a Pure Elements Water HealthyHome Solution system in Palm Springs, CA.  Our Crystal Clear Water division performed this water filter installation.

This Mid-Century Modern Architectural home required a completely buried tank and great attention to detail – the system had to be invisible from the street for this award-winning house.

This is a 5-foot tall HealthyHome Solution system buried 4-feet deep in the desert ground – rocks had to be displaced with attention to separating out dirt and maintaining perfect front yard appearance.  A faux rock is placed over the system, which will ultimately be custom painted to blend into the surroundings.

The original main water line is galvanized and has been compromised over time – care was taken to break into the old line and make connections.

Additionally, the backwash drain line and electrical wiring had to be trenched to applicable points of connection on the structure.  High pressure require installation of a dedicated pressure regulator. 

The end result is a stellar installation;  the work time to complete was 8 hours.

Maintenance on these systems is minimal but does depend on several factors.  Check the suggested schedule here.

Water main before installCompleted piping for new Palm Springs water filterStreet view of tank placement behind the cactus

Palm Springs CA
Palm Springs CA 92262

California whole house water filter is buried in the yardPure Elements water filter hidden under artifical rockTank hidden by faux rock

Water Filter Deal details.

Videos pertaining to Coachella Valley water filtration systems.

Newport Beach – Eczema Symptoms Reduced Since Hard Water Filter Installed

NEWS:  Newport Beach Family Installs a HealthyHome Solution Total Property System and Sees Reduction in Eczema Symptoms
Science confirms that “Exposure to hard water in the home may increase the risk of eczema.”

Articles published by The National Center for Biotechnology Information confirm what Rick Allen, CEO of Pure Elements, has seen and believed for years – Exposure to hard water in the home may increase the risk of eczema in children. (

Harbor View Community Newport Beach Hard Water Filter Reduces Eczema
This water filter for the home Reduces or Eliminates hard water.

While Pure Elements makes no health claims, the combination of hard water and chlorine/chloramines can cause dry skin, hair and scalp, and can worsen the already horrific eczema symptoms of itching and oozing.

One family living in the Harbor View Community in Newport Beach is living proof after installing a HealthyHome Solution Total Property System by Pure Elements in their custom home.  Their children’s eczema symptoms have been greatly reduced and are disappearing, in spite of increased summer pool and beach activity.

Pure Elements’ HealthyHome Solution System has provided a myriad of benefits to this family living in the Port Streets, providing a healthier and more convenient home lifestyle.  Their new automatic water filtration and conditioning system uses no salt, is environmentally friendly and saves water under our current drought conditions.

By installing the HealthyHome Solution Total Property System, family members are protected from the risk for chlorine and chloramine contamination, hard water irritation of skin, and the corrosion of new, expensive copper piping.  They have also prevented costly pinhole leaks (epidemic in Orange County), saving themselves thousands in potential water damage and repairs.

According to family members, water quality in their home has vastly improved.  Water tests after installation reveal that the water is chlorine and chloramine free, and they now enjoy conditioned water without the slippery characteristics common with traditional salt-based softeners.

The HealthyHome Solution Total Property System took up little precious storage space and was neatly positioned in the garage.  Proper sizing called for a specially-designed commercial version to match the 1.5” water main and protect pressure and volume to the home for family needs.  Pure Elements is excited to welcome this family to the extensive list of highly satisfied clients living in the Harbor View Homes community.

Water Conditioner – Proprietary Catalytic Converter – Check This Out

Water conditioning systems are different then salt-based water softeners.  They use a different technology which in involves the use of a catalytic converter.  They do not use salt as traditional softeners do.  This is why water conditioners are better for you and the environment.

Pure Elements Water  uses a proprietary catalytic converter that no one else has.  This unit deals with hard water issues very effectively without the use of salt.

The video above shows the whole home water filter version of the catalytic converter.

The key to the product is the proprietary core.  The core has fins which increase the surface area so the state of calcium carbonate can be changed more readily.  This core permanently changes the state of the hard water.  It reduces the scaling properties and reduces the hard water issues in the home.  It also helps with issues concerning landscaping, water features, spas, and swimming pools.

Water Conditioner - Proprietary Catalytic Converter
This is an water conditioner placed into the water main coming into the house.

If you would like to know more details about this proprietary hard water conditioning system, please call us.  Again, no one else on the market has this proprietary converter.  Some competitors will claim they have something but it is not like all our’s at all.  In fact, in a future video we will dissect one of our competitors so called converters so you can judge for yourself whether you think it is a viable technology merely advertising hype.  We stand firmly by our technology and have for 30 years.